Developing custom iOS applications for enterprise customers and projects is a much different experience than developing for the App Store. However, the average price of an App Store app is approximately $1.54, and nearly 54% of all current App Store apps are free. This creates a tremendous gap in perceived value for clients who want custom enterprise applications developed. This presentation takes the experience of a 20+ year technical veteran with experience in mobile, back end services and large scale enterprise web applications and walks through differences between developing applications for the enterprise and explains the reasons why developing an enterprise mobile application costs more than you might think. Developers and consultants may also be interested in hearing ways to explain application development complexities and costs to their prospective clients.

Steve McCoole is a Principal Consultant at Object Partners where he has been focusing on developing an enterprise mobile development practice, delivering applications to client that include: Oracle Retail, The Tile Shop, St. Jude Medical, SICK USA and Donaldson Corporation. He has over 20 years of experience developing solutions from embedded to large-scale Java Enterprise web applications for diverse clients including IBM, Sun, Novell, Best Buy and Thomson Reuters.